My Core Expertise

Brand Strategy & Creative Direction

This is the heart of what I do. More than designing or marketing, my role is to become a strategic partner inside your business · guiding the brand from concept to reality. I combine creativity, business insight, and strategic thinking to build complete brand ecosystems designed to grow, evolve, and succeed in competitive markets.

When I work with a client, I don’t just deliver isolated services · I build the foundation of the brand itself. That means analyzing the market, understanding the audience, and crafting a powerful positioning strategy before moving into identity, storytelling, digital infrastructure, and marketing execution.

My approach is deeply collaborative and detail-oriented, ensuring that every element · from visual design and messaging to website performance and campaign strategy · aligns with a single, cohesive vision.

Because I carefully select the projects I work on, I dedicate my full focus and passion to each one. My goal is not to create for the sake of creating, but to build brands that inspire, connect, and endure · brands with purpose, relevance, and real impact in the market.

WordPress Development

I am a WordPress specialist with extensive experience building high-performance websites from the ground up. My focus is on clean, optimized code and lightweight architecture to ensure top speed, security, and SEO performance. I design each site without unnecessary plugins or elements, guaranteeing excellent Core Web Vitals and long-term scalability. From corporate websites and service platforms to fully functional e-commerce stores, every project is built to perform flawlessly and deliver measurable business results. Over the last two years, I have developed 23 successful websites, each tailored to the specific goals of the client and optimized to grow with their brand.

Digital Marketing

I have advanced expertise in Meta Ads and Google campaigns, managing high-performing digital strategies since 2018. One of my flagship projects, tucierre.cl, was created entirely from concept to execution, with daily campaigns averaging USD 15–30 and high-budget micro-campaigns for growth. These strategies helped position the brand as a market leader in Chile. I also specialize in SEO, designing end-to-end strategies including keyword research, competitor analysis, on-page and off-page optimization, structured data, and technical performance. Currently, I lead the SEO efforts for Antwerpen Fine Jewelry and Begermi, ensuring strong organic visibility and sustainable traffic growth.

Branding & Identity Design

I create brands entirely from zero, developing not just a logo but a complete ecosystem that defines how a company is perceived. My process includes conceptual development, naming, typography selection, color system definition, and visual identity creation. I also manage digital implementation, from website design to launch assets and marketing collateral. My approach is highly technical and follows strict design principles, combining creativity with strategic positioning. Every decision · from typography curation to visual storytelling · is crafted to connect the brand with its target audience and build a strong, lasting presence across all platforms and touchpoints.

Brand Refresh & Repositioning

Many companies approach me with outdated brands or fragmented visual identities built by multiple agencies. My job is to centralize and unify their image into a cohesive, powerful system that reflects their true market potential. I base every decision on deep research, competitive analysis, and audience insights, which is why my proposals have a nearly 100% approval rate on the first presentation. My experience spans multiple industries · from legal and finance to hospitality, construction, and creative sectors · allowing me to adapt strategies to any market. The result is a brand that is stronger, clearer, and positioned for sustainable growth.

Business Creation & Consulting

When clients have a concept but lack direction, I step in as a business consultant to transform ideas into fully realized projects. My process includes market research, feasibility analysis, strategic planning, and brand development. In many cases, I help clients pivot their original ideas to align with real market opportunities. A clear example is compratuempresa.cl, a project my team and I built entirely from the ground up · from concept and name to business model and online presence · in collaboration with martinmerino.design, contributing creative direction and design expertise. This hands-on approach ensures that every project I deliver is strategically sound, market-ready, and positioned for long-term success.

Brand Auditing & Digital Structure

When I begin working with a client, I conduct a complete digital audit to evaluate their online presence, infrastructure, and brand performance. I reorganize and optimize everything from hosting and domain management to Google Workspace integration, creating a solid foundation for scalable growth. This process often includes streamlining assets, improving security, and aligning all digital tools with the company’s objectives. I use the same methodology during brand refresh projects, consolidating fragmented assets and preparing a clear roadmap before implementing new strategies. This structured approach ensures the brand is digitally strong, efficient, and prepared to evolve with changing market demands.